Collection: J. Junaid Jamshed

Junaid Jamshed the iconic Pakistani celebrity is the core behind the idea of launching J. (J dot) with an aim to reintroduce traditional clothes in Pakistan with a blend of modernism. They initiated with reworking on Eastern dresses, especially Qameez Shalwar and made them contemporary with the latest elaborations. The experimentation with this rare amalgation resulted in an growing interest of people toward modified Eastern ensembles, which will always be in vogue.